Employees and management of businesses; students, faculty, and staff of high schools, technical schools, and colleges/universities; plus other specialized training programs (e.g. women to work, job corps, workforce development centers) for those who need to master all facets of professional writing. |
I. SCREEN SAVVY: Sense, Streamlining, Sensitivity, Style, and Scannability
A. Screen Gem Qualities: Clarity, Carats, Cut, Color, and Facets
B. Screen Myths: A Dozen Dilemmas—True or False?
C. E-Mail Temptations—What Are They?
II. JUNK VERSUS GEMS
A. Pet Peeves
B. Warmest Wishes
III. E-MAIL ADVANTAGES AND DISADVANTAGES
IV. ELECTRIFYING COMMANDMENTS
A. Audience
B. Purpose
C. Subject Lines
V. SCREEN SAVVY: GEM QUALITIES
A. Screen Sense: Clarity
1. Organization
2. Completeness
3. Accuracy
B. Screen Streamlining: Carats
1. Conciseness
2. Economy
3. Simplicity
C. Screen Sensitivity: Cut
1. Courteous
2. Caring
3. Positive
D. Screen Style: Color
1. Conversational
2. Creative
3. Compelling
E. Screen Scannability: Facets
1. Easy to Read
2. Easy to Follow
3. Easy to Understand
VI. POLISHING YOUR GEMS
A. Punctuation Pitfalls
B. Grammar Glitches
C. Spelling Slip-ups
VII. E-MAIL JUNK TO GEMS EXERCISE
VIII. CERTIFICATE OF AUTHENTICITY
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